How to Determine if Your Copywriter is Worth It
If you'd like to earn money online, you're going to have to have a site. If you desire that web site to generate income, it needs to be written extremely well. Unless you're good at direct response copywriting already it's smart to hire someone who is experienced to compose the text on your site. An experienced Direct Response Copywriter will rake in a lot more cash than you would ever even be able to hope to see if you went and did all of the writing by yourself. Apparently, however, not every Direct Response Copywriter is as effective as the next one. Some have a lot of talent. Some, on the other hand, have no talent but are trying their hand at direct response copywriting as someone told them that online writing would be easy. Below are a few ways to help you tell the good from the bad.
Does the Direct Response Copywriter have his or her own website? Any Direct Response Copywriter worth his or her salt is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the Direct Response Copywriter doesn't have his or her own web site, how are they going to be able to help you create yours? Pay close attention to the copy on the writer's website. If there are lots of mistakes, this is not a good sign.
How well do you respond to the copy on the Direct Response Copywriter's website? This goes beyond the simple discovering of grammar mistakes. Does the site copy cause an emotional response as you go over it? Does it cause you to warm up to the writer? Does the copy make you want to keep reading and discover more about him or her? Does the website copy make you feel like you want to employ that person immediately? Does it make you want to run away? Does the copy make you angry? All of these are important responses and you should take note of them.
Inquire into the writer's's background a bit. Look for reviews for the Direct Response try this Copywriter on third-party sites and online forums. It's extremely likely that the only reviews you will come across on the writer's site are going to be good. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. Pay attention to these reviews and recommendations. Ask the writer to give you a couple of references. You need to actually get in touch with each reference and obtain an honest opinion about the Direct Response Copywriter from each person.
Make sure you spend at least a little time going over samples furnished by the writer. You should ask the writer to send you several samples that aren't already provided on the web site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing feels like a revamped Wikipedia article, you should find someone else.
There aremany ways to find out whether or not a Direct Response Copywriter should be hired. You must do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.